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Technology Case Study
Zurich North America Financial Enterprises
THE GOAL
To establish Zurich North America Financial Enterprises
as an industry leader in providing innovative risk management solutions
to the financial services industry and specialized solutions to a wide
variety of industries, Weinberg Harris & Associates targeted the following audiences: business professionals dealing with the
financial services and insurance industries, and the media that covers them.
THE STRATEGY
The public relations campaign used the following tools:
- Media relations: through an extensive media relations effort, brand identity was established for Financial Enterprises as a leader in the financial
services insurance industry.
- Press materials: through a variety of announcements surrounding new
products and services, WHA targeted national media and pertinent trade
publications.
- Speaking opportunities: researched and implemented appropriate speaking
opportunities to establish Financial Enterprises as an industry leader.
- Product launches: coordinated media outreach for new products and enhancements
to compliment marketing efforts for Financial Enterprises products,
including specialized solutions.
THE RESULTS
Generous press coverage for Financial Enterprises and their products
and services including top industry publications and national media outlets
such as: American Agent and Broker, Baltimore Business Journal, The Baltimore
Sun, Business Insurance, Best’s Review, CBS Marketwatch.com, CNN,
Insurance Journal and Risk and Insurance.
- Speaking engagements targeting financial insurance professionals
and regional business leaders that position Financial Enterprises as
an industry leader.
- Successful product launches including E-Risk Edge and its enhancements
with press coverage in targeted media outlets including: ABA Bankers
New, Best’s Review, Business Insurance, Credit Union Journal,
Computerworld and Professional Insurance Agents.
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