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Non-Profit Case Study The ASSOCIATED: Jewish Community Federation of BaltimoreTHE GOAL The ASSOCIATED: Jewish Community Federation of Baltimore is one of the leading federations in North America with an annual campaign that raises nearly $30 million. Weinberg Harris & Associates has developed a media relations program designed to support The ASSOCIATED’s philanthropic efforts in Baltimore to provide humanitarian and social services to the Jewish community and overseas. By providing public relations counsel for The ASSOCIATED and the thirty agencies and programs in the federation, the agency proactively seeks media coverage for the vast number of events and corporate initiatives undertaken by the organization. THE APPROACH Weinberg Harris & Associates works closely with The ASSOCIATED to develop
media relations strategies that best fit the nonprofit's short and long-term communication
objectives. Consultation with individual agencies is provided
and specific public relations campaigns are developed in coordination
with the marketing plans created. Public relations is often one component
of The ASSOCIATED’s well-designed, executed and evaluated marketing
programs.
THE RESULTS In 2001, a total of 6,913,141 gross impressions in media coverage totalling more than $60,000 in advertising dollars were obtained on behalf of The ASSOCIATED. Media coverage for The ASSOCIATED has spanned local, regional and national broadcast and print media outlets.
Living Classrooms FoundationTHE GOAL Living Classrooms Foundation (LCF) is non-profit organization that provides experiential education and job training programs for youth especially those in need of extra guidance. To sustain the programs and facilities, LCF needed to engage in public relations outreach to build awareness and communicate the success of their programs to local constituencies and donors. THE APPROACH
THE RESULTS
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