Healthcare Case Study

PERFORMAX

THE GOAL

PERFORMAX designs, manages and administers health and benefit programs for employers. PERFORMAX needed to enhance their visibility within the industry and local community.

THE APPROACH

• Capitalizing on the headquarter's office relocation, the event was used to reintroduce the company to the Baltimore community. The grand opening was complete with local dignitaries including Mayor Martin O'Malley to heighten media interest.
• Participation in trade shows which provided a rare opportunity for PERFORMAX to display their products and services in the marketplace.
• Develop relationships with both local and industry media to further communicate the company’s messages.

THE RESULTS

• The grand opening event created visibility with the media and with local influencers and generated “the buzz” around Baltimore.
• Attendance at SHRM (Society for Human Resource Management) provided a forum for the CEO to meet one-on-one with editors of industry publications and sales leads were captured.
• Through individual meetings arranged between media and the CEO, as well as contributed articles crafted for both general business and industry audiences, PERFORMAX has continued to raise awareness for their products and services while enhancing their reputation as a thought leader in the industry.