Corporate Case Study

Schochor, Federico and Staton, P.A.

THE GOAL

A full-spectrum, multi-disciplinary marketing program was developed for the law firm of Schochor, Federico and Staton, P.A. to generate awareness for the firm and position the partners as experts in the legal field. The marketing program encompasses advertising, public relations, collateral marketing, and interactive design.

THE APPROACH

With a specific niche market, the marketing program developed for Schochor, Federico and Staton involves several elements including:

• Advertising in local and regional telephone directories and targeted print publications
• Collateral materials including brochures and a newsletter were designed to communicate with constituents on a consistent basis
• The firm’s web site has been re-designed to serve as an educational and informational tool.
• Media relations tactics include the placement of contributed articles, outcome-related news articles and consumer-oriented features to educated the public.

THE RESULTS

The firm's marketing campaign has been successful for three consecutive years. Increased inquiries from prospective clients and positive feedback from colleagues are two indicators of the campaign's success.