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Arts & Culture Case Study
New Chamber Festival Baltimore
THE GOAL
The goals of the New Chamber Festival Baltimore were: to generate interest;
to promote ticket sales and sponsorship for the three-day
festival; and position the event as the premier cultural destination for
East Coast music lovers. The festival, one of only two national festivals
devoted entirely to 20th century chamber music, was a joint collaboration
between three of Baltimore’s premiere arts organizations: The Shriver
Hall Concert Series; Peabody Institute of Johns Hopkins; and The Evergreen
House Foundation.
THE APPROACH
- The agency became an integral member of the planning committee.
- A press conference was held to announce the partnership of three area
arts organizations and announce the three international ensembles participating
in the festival.
- Comprehensive press materials were developed that included: artists'
bios; sponsoring organization information schedules, and fact sheets.
- Obtained media coverage that created awareness of the event within
the arts community.
- Proclamations from the Maryland Governor's office and Baltimore
City Mayor’s office were secured declaring New Chamber Festival
Baltimore Days.
- As a precursor to the festival, a lecture series was held to generate interest.
THE RESULTS
- The campaign generated 4,205,129 gross media impressions in both local and national press
for the first-ever New Chamber Festival Baltimore. Coverage included
Chamber Music America Magazine, numerous articles in The Baltimore Sun, Peabody News, Style Magazine and radio.
- Attendance at the festival exceeded estimated projections.
- Plans are underway for the next Baltimore Chamber Festival.
- WHA is managing the publicity campaign for the 2004 festival.
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